This week we're putting the spotlight on resources all about air travel and the types of information that you can incorporate into your assignments.  Below are just a few examples of recently published books, chapters, journal articles, and case studies.

Books

Taneja, N.K. (2023) Airimagination : extending the airline business boundaries. Abingdon, Oxon ; Routledge

Hassan, A., Abdul Rahman, N.A. and Mohd Nur, N. (eds) (2023) Air Travel Industry : Theories, Methods and Recent Issues. Abingdon, England: Routledge

Small, J. (2022) The Passenger Experience of Air Travel : A Critical Approach. Edited by J. Small. Bristol: Channel View Publications, Limited

Search for more books on Library Search

Book Chapters

Sarol,S. D.; Mohammad,M. F.;  and Rahman, N. A. A. (2023) “Mobile Technology Application in Aviation: Chatbot for Airline Customer Experience,” in Technology Application in Aviation, Tourism and Hospitality: Recent Developments and Emerging Issues, Springer, 2022, pp. 59–72

Chan, B. and Tai, S.K. (no date) “The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries,” in Case Based Research in Tourism, Travel, Hospitality and Events. Singapore: Springer Nature Singapore, pp. 379–397

Search for more book chapters on Library Search

Journal Articles

Décaudin, J.-M., & Lacoste, D. (2023). Airlines: Standardize Your International Advertising! Journal of Travel Research, 62(5), 1090-1104

Al Awadh, M. (2023) “Assessing the Quality of Sustainable Airline Services Utilizing the Multicriteria Decision-Making Approach,” Sustainability (Basel, Switzerland), 15(9)

Search for more journals on Library Search

Case Study

Jayakrishnan, S. (2024) Creating a Sensory Airline Brand: Singapore Airlines, Sage Publications: Sage Business Cases Original

How to access Sage Business Cases

Before you try and access a specific case make sure you have logged in to Sage Business Cases via Library Search. Once you have logged in you should be able to open the full text of the case studies.

Industry Reports & Data

IBISWorld Industry Reports:

IBISWorld reports outline the major players in the industry, publish key data and statistics, competitors, as well as looking at products and services offered.

  • Global Airlines
  • Scheduled Passenger Air Transport in the UK

Euromonitor Passport

Euromonitor Passport publishes different reports relevant to air travel. Below are some examples:

  • Data on consumer expenditure in air travel in different countries
  • Company profiles of Airlines such as Quantas Airways, Singapore Airlines
  • Reports on airlines in different countries

How to access Industry & Market Research

IBISWorld This link opens in a new window
 

IBISWorld provides industry intelligence that analyses the environment of over 400 UK industries using the five-digit level of the UK Standard Industrial Classification (UKSIC). Each industry report provides detailed performance data and analysis on the market, supply chain, operating strengths and weaknesses, external drivers, major player market strategies, industry profit and cost structure benchmarks

Euromonitor Passport (Euromonitor International Market Research Monitor) This link opens in a new window
 

Global market analysis software platform, which analyses key industries in countries around the world. This online market research tool also monitors industry trends and provides strategic analysis and a market size and market share database for key industries and sectors in over 220 countries.

Video play icon Watch a short video about how to access and browse Euromonitor.