Whether you're building a brand strategy for a tourist destination or shaping the identity of an organization, having a strong foundation in branding principles is key. The library has curated some books, journal articles and case studies that will provide expert insight to help you develop a compelling and effective strategy.
Books
These are books we have added to our collections - all are ebooks.
Sharma, A. et al. (2020) Sustainable destination branding and marketing : strategies for tourism development. Edited by A. Sharma, J.I. Pulido Fernández, and A. Hassan. Wallingford, Oxfordshire, England ; CABI.
Wheeler, A. and Meyerson, R. (2024) Designing Brand Identity : A Comprehensive Guide to the World of Brands and Branding. Sixth edition. Hoboken, New Jersey: John Wiley & Sons.
Fielding, D. (2022) The Brand Book : An Insider’s Guide to Brand Building for Businesses and Organizations. London: Laurence King Publishing.
Open Access Books
These are open access (free to read) books that we have added to Library Search.
Wippel, S. et al. (2023) Branding the Middle East : Communication Strategies and Image Building from Qom to Casablanca. 1st ed. Edited by S. Wippel. Berlin/Boston: De Gruyter.
Andrades, L., Romero-Dexeus, C. and Martínez-Marín, E. (2024) The Spanish Model for Smart Tourism Destination Management : A Methodological Approach. 1st ed. 2024. Cham: Springer International Publishing
Journal Articles
Ruiz-Real, J.L., Uribe-Toril, J. and Gázquez-Abad, J.C. (2020) ‘Destination branding: Opportunities and new challenges’, Journal of destination marketing & management, 17
Varelas, S., Karvela, P. and Georgopoulos, N. (2021) ‘The Impact of Information Technology and Sustainable Strategies in Hotel Branding, Evidence from the Greek Environment’, Sustainability, 13(15)
Chen, T. et al. (2025) ‘Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding’, PloS one, 20(2)
Case Studies
Before accessing the cases on CABI using the links below log into CABI with your University User ID and password.
Slow Philosophy in Destination Branding
Zanda Serdane (Feb 2025)
Nation Branding in Latin America: Repositioning Brazil to Reset Its Brand Image
Marco Ocke Debora Cordeiro Braga (Jan 2024)
Enhancing Hemmaberg Pilgrimage Route as a Heritage Destination
Pavlos Kailos & Dominique Vanneste (Feb 2025)
