Destination & Place Marketing: Resource Spotlight

Mabillard, V., Pasquier, M. and Vuignier, R. (2024) Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places. Taylor & Francis [open access book]

Sharma, A., Pulido Fernández, J.I. and Hassan, A. (eds) (2020) Sustainable destination branding and marketing : strategies for tourism development. Wallingford, Oxfordshire, England ; CABI

Campos, A.C. and Almeida, S. (2022) Global perspectives on strategic storytelling in destination marketing. Hershey, PA: Business Science Reference

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Rizkiliana, T.N.L. et al. (2022) “Destination image and visitor satisfaction: The role of visitor satisfaction as an intervening variable,” in Current Issues in Tourism, Gastronomy, and Tourist Destination Research. 1st edn. Routledge, pp. 38–44

Hakan Sezerel and Bryan Christiansen (2022) “Exploring the Role of Social Media Influencer Marketing in the Tourism Sector” in Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, pp 100-117, Hershey, Pennsylvania: Business Science Reference

Sharma, A. et al. (2022) “Part 4: Case Studies on Festival and Event Tourism Destinations: Branding and Promotions,” in Festival and Event Tourism. United Kingdom: CAB International

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Ngwira, C., Tung, V. W. S., & Tse, S. W. T. (2023). Extending the Conceptualization of Destination Brand Experiences. Journal of Travel Research, 62(7), 1605-1618

Swain, S., Jebarajakirthy, C., Sharma, B. K., Maseeh, H. I., Agrawal, A., Shah, J., & Saha, R. (2024). Place Branding: A Systematic Literature Review and Future Research Agenda. Journal of Travel Research, 63(3), 535-564

Zins, A.H. and Abbas Adamu, A. (2023) “Heritage storytelling in destination marketing: cases from Malaysian states,” Journal of heritage tourism, ahead-of-print(ahead-of-print), pp. 1–13

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Vaugeois, N.L. and Parker, P. (2022) Supporting Informed Destination Development Using Visitor Intelligence [CABI]*

Wang, D. and Tuguinay, J., 2024. Marketing and Tourism Planning Strategies for Island Destinations: The Case of Dunk Island, Australia. London: Sage Publications

How to access Case Studies
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