We recently posted about CABI Case Studies and shared some examples of recent case studies. Today we’ll be highlighting another useful case study database - Sage Business Cases.
Sage Business Cases is a collection of more than 5,500 business cases from over 120 countries. Sage curates interdisciplinary cases on in-demand subjects such as entrepreneurship, accounting, healthcare management, leadership, social enterprise, and more.
Below are some of the recent Sage business cases related to hospitality, events, aviation & tourism.
Note for lecturers:
If you would like the Teaching notes of any case studies contact Rebecca Carroll (Academic Liaison Librarian for Business)
Ethiopian Airlines: Taking Over the African Air Market Through Partnerships23)
Bruce Mtigwe (Jan 2023)
How Istanbul Airport Used Voice of the Customer and Design Thinking Strategies to Create Inclusive Customer Experiences
Stephanie Thum (Jan 2023)
Creating a Sensory Airline Brand: Singapore Airlines
Jayakrishnan S. (Jan 2024)
Marketing and Tourism Planning Strategies for Island Destinations: The Case of Dunk Island, Australia
Dimin Wang & Jovanie Tuguinay (Jan 2024)
OYO: A Journey Through the Hotel Chain’s First Ten Years
Richa Bhalla, Sumedha Rawat, Susmita Pradhan, Swarnava Sharma & Tanushree Singh (Jan 2024)
The Power of Partnership: A Case Study of Employee and Guest Collaboration in Hotel Sustainability
Michael A. Kruesi & Detlev Remy (Jan 2024)
Bedbugs Take a Bite out of the Hospitality Industry in France
Shreshthi Mehta (Jan 2024)